Kimberly Whitson
President
Kimberly is co-founder of Whitson Insulation Company and has been with the company since its beginning in 1978. Kimberly is involved in many parts of company operations. She enjoys spending time with her grandchildren and pets, camping with her husband, and attending bible study groups.
Dennis J. Roede
Vice President/Sales
Dennis joined Whitson Insulation Company in 1988. As Vice President and General Manager, he handles operations, scheduling, and customer sales. Dennis enjoys working with builders and homeowners and appreciates the variety of jobs he sees each day. When he’s not busy at the office, Dennis can be found kayaking or playing racquetball.
Roger Neitzka
Foreman/Assistant General Manager/Equipment Maintenance
Roger wears a variety of hats at Whitson Insulation Company. As Assistant General Manager, Roger manages the insulation crews and is responsible for equipment maintenance. Roger loves the outdoors including canoeing, camping, walking, and spending time with his dogs. One of his favorite parts of work is the great people he gets to work with each day.
In Memoriam
Brian N. Whitson, Co-Founder/President
Brian founded Whitson Insulation Company in 1978 with his wife Kimberly. Together, they led the company side by side for over 45 years until Brian’s passing in January 2026. Brian not only served as the company’s president but also handled their sales efforts. He cared deeply for his Grand Rapids community — including his customers, employees, and many industry partners — and worked tirelessly to create a more energy-efficient community that everyone could enjoy. Even with many years of experience, Brian continued to learn something new each time he worked on a project. Outside of his work life, Brian spent his free time camping, traveling with Kimberly, and spending time with friends and family. Brian’s legacy and commitment to “doing things right on each and every project” will continue to be our mission.
